Buyer Centric Selling  

 How Buyer Clarity Drives 
Buyer Conversion

This workshop 
is for you 
If you are a 

  • Business Owner looking to close more sales
  • Sales Agent looking to earn more commission  
  • Sales Trainer looking to get more results for your clients 

We will be covering

  1. Why most sales processes fail

  2. The secret weapon that will convert more potential buyers into customers

  3. The Buyer Centric Sales Framework

  4. Leveraging proven Playbooks and Guided Selling tech for consistent delivery

  5. The Sales Conversion Formula

  6. Optimizing the Buyer’s Experience

 
   

This workshop is for you If you are a 

  • Business Owner looking to close more sales 
  • A Sales Agent looking to earn more commission or 
  • Sales Trainer looking to get more results for your clients 

We will be covering

  1. Why most sales processes fail

  2. The secret weapon that will convert more potential buyers into customers

  3. The Buyer Centric Sales Framework

  4. Leveraging proven Playbooks and Guided Selling tech for consistent delivery

  5. The Sales Conversion Formula

  6. Optimizing the Buyer’s Experience

In this 60-90 minute workshop you will learn, 

 ~ How to create clarity for your prospective buyers that drives them to convert

~ How to deliver that clarity consistently

~ How to optimize the journey to achieve unlimited sales conversion

 
   

Our Expert Speaker

David Bonney

Bonney has a super power that helps SMBs build high performing revenue teams. 

He has discovered this over 15 years of driving high levels of performance as a Senior leader in a $100M SaaS business all the way to coaching 7&8 figure SMBs.

My approach for success that scales specifically in sales: 

 ✅  Combining good people with great sales execution playbooks is critical. 

🚫  Sales conversion CANNOT be dependent on marketing generating ridiculously high quality leads. 

🚫  Sales conversion CANNOT be dependent on unicorn sales rainmakers because they’re hard to find and if you do find one, it’s catastrophic if they leave.

✅  Sales conversion MUST be dependent on execution of effective sales playbooks by people who are reasonably easy to find when you need replace or grow the team 

✅  Modern sales has become a process and data driven science than an artistic random expression

I focus on the 3 P’s of Performance. 

  1. People - How to hire the right people for your sales team

  2. Playbooks - How to create and implement high quality playbooks for that team

  3. Performance - How to optimize sales rep execution to achieve uncapped conversion

"My only hesitation in leaving a review is that I don’t want others in our field to copy what we are doing with the framework and ideas in this book. It’s that powerful.”

TOM SCHWAB, CEO INTERVIEW VALET

"David is one of those rare combinations of intense focus on the bottom line while simultaneously attending to the needs of the people he leads. It was an absolute pleasure working alongside him for years, and even more impressive as his client when he moved on from our organization. David has a leadership quality that is hard to come by these days. Put simply, he worries about those around him more than himself. As such, he always leads the most successful teams. I can't wait to work with David again. "
CODY JONES, GLOBAL HEAD OF PARTNERSHIPS ZAPIER
 
   
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